SEO (Search Engine Optimization) is the process of improving your website and brands visibility within the search results of search engines like yahoo, Bing and the most popular, Google. Ranking higher makes it easier for your customers to find your services or product.
Search engine optimisation is the core component of your digital marketing strategy and if implemented correctly , it can return huge advancements for your business. Alongside SEO you should be looking at other channels of Digital marketing such as PPC, Web Design, Website UX and social media marketing.
Here at Growth Optimization, we guide you through all elements of SEO to ensure you rank high in the search engine results. Contact us for further information.
Increase Business Visibility:
You need your website to be promoting your product or service to all potential search engine users. We carry out keyword research, competitor keyword research, competitor analysis and provide page structure for all pages to enable them to rank well.
Increase Organic Traffic:
Website User experience is incredibly important when ranking a page. Its great ranking well but you then want your users to remain on the site and give them a reason to contact you. The content you produce needs to be relevant, engaging and trustworthy for the page to rank well.
The fundamental reason for carrying out SEO is to increase the number of conversions on your site. Conversions can be monitored through Goal tracking on Google Analytics, through lead capture forms and also within your own CRM system.
Search Engine Optimization has certainly moved on a lot, particularly in the last few years. Firstly, the old Grey or black hat practices can lead to penalisation on Google, which in turn can decrease your websites visibility in search engines. These techniques now no longer drive SEO results you require.
If you are looking to increase your organic traffic it really does come down to two points:
Both of these practices can be broken down into two parts, On-Page SEO and Off-Page SEO. As a leading SEO company we offer all aspects of optimisation.