SEO (Search Engine Optimization) is the process of improving your website and brands visibility within the search results of search engines like yahoo, Bing and the most popular, Google. Ranking higher makes it easier for your customers to find your services or product.
There are a number of components of SEO for small businesses to be considered. The main two are on-page SEO and off page search engine optimization.
Search engine optimisation is the core component of your digital marketing strategy and if implemented correctly , it can return huge advancements for your business. Alongside SEO you should be looking at other channels of Digital marketing such as PPC, Web Design, Website UX and social media marketing.
Here at SEO Marketing, we guide you through all elements of SEO to ensure you rank high in the search engine results. Contact us for further information.
For small businesses, the main SEO areas to consider are:
Search engines play an important part in promoting your small businesses products and services. Search, in most cases, is a great way to get in front of existing and new potential customers.
There are a number of factors to consider when considering SEO:
Your business may not rank quickly with SEO but this strategy should be at the forefront of the mind and the sooner you implement a search engine optimisation strategy the quicker you will gain returns.
So, is small business SEO worth it? It can take time to run a very effective SEO strategy, however having an SEO campaign for organic search is still worth the time and effort. It is a lot cheaper to invest in and will attract more click-throughs rather that Pay per click campaigns. Organic search results are trusted a lot more than PPC adverts as search engines are serving relevant results to match your search.
If you are a business serving you are targeting your local audience, we would recommend using SEO Marketings Local SEO strategy.
If you are unsure what is required to improve your rankings. We can assist you with this and audit your current site to highlight what needs to be done.
For many years we have been ranking websites nationally across the UK, pushing companies brand through tailored SEO strategies.
We want to ensure your page structure is solid along with the correct keywords, site structure, linking and much more.