What is SEO in marketing? SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, tactics and techniques used to increase the amount of organic traffic (also known as visitors) to a website by obtaining a high-ranking placement within the search results page of a search engine (SERP). Search engines include the likes of Google, Bing, Yahoo and other search engines.
Online search engine algorithms alter regularly which means search engine optimisation has to be adjusted or modified to meet the alterations.
You likely understand your sectors keyword terminology. Keyword research or analysis provides an understanding of words and expressions that consumers use to find your products or services. It is always worth evaluating the demand for them. It identifies the keyword motifs that real searchers make use of in their search questions.
Keyword analysis helps to increase conversions and find new opportunities but it requires time-consuming examination and decision making to beat your competition. This is where we come in at Reverse Engineer. We do all the hard work for you and analyse your competitors, look at long tail searches and construct keyword themes that work every time to suit your industry.
Local and National Search Engine Optimization
You should always create and build a website to benefit your users / visitors, and any optimization carried out should be aimed towards maximising the user experience. One of those top users, belief it or not, is a search engine like Google or Bing , which inturn helps other visitors discover your content. Search Engine Optimisation is all about helping search engines understand, present your relevant content to your potential users.
SEO ensures that a site and its specific pages are accessible to search engines like Google. This improves the chances that the site and its landing pages will be found not only by the search engine but more importantly by your target audience. Search engine optimization is typically a set of practices that we follow to ensure our customers achieve improved rankings in search engine results.
You can learn more about our SEO services.