Search Engine Optimization also known as SEO is the practice of increasing the quantity and quality of visitors to your website through organic search engine results by improving rankings.
From specific research, studies shows that websites on the first page of Google receive almost 95% of clicks, and those websites that have results higher up the on the first page receive an increased click through rate (also known as CTR) and increased traffic.
Based on a specific search engines algorithm, all natural or free search results appear directly below the pay-per-click adverts. You can also find additional natural listings in Google’s search results like videos and map listings.
To keep it simple and to understand SEO, basically search engine optimisation comes down to three factors which are Quality of Traffic, Quantity of Traffic and Organic Results. Organic search traffic is any unpaid traffic that comes from the Search Engine Results Page also known as SERP.
Time is an incredibly important factor in business and in life and wasting time, money and resources can carry risks if you do not get your desired results.
To avoid any unnecessary loss of time we go down the Search Engine Optimization data driven route where we analyse your industry trends, conversions and competitors not only using Google’s search console and Google Analytics but by using our designated analysis tools to create the desired SEO campaign for your business.
On top of this, we can take a deep look into your competitors pay per click marketing and SEO and if it is giving them results then we can reverse engineer that approach and improve on the experience they offer.
Local and National Search Engine Optimization
Firstly….we look after small local businesses and national businesses with their Search Engine Optimisation.
SEO involves making your website as search engine friendly (Google) and user-friendly as possible, so you appear higher in the search results.
We are not your typical SEO agency. With over 20 years of business experience focusing on Marketing strategies and business development we know what it takes to be successful. Our affordable SEO services are backed by real results to ensure you see a strong ROI. We will work closely with you to create a comprehensive strategy that prioritises ranking at the top of Google for competitive keywords.
Each month we will send a detailed report with the progress of your campaign, so you can see where your money is going. We hold nothing back and want to see your business succeed.
Onsite SEO refers to the activities or amendments on a website to improve its organic visibility. This comes down to improving the experience for your customers or user, accessibility and relevance of your site. Here are just some of the parts to typical SEO activity: Keyword Research, User Experience, Technical Auditing and Onsite Optimisation.
Offsite SEO is basically improving your websites organic visibility which is consists of link building. Link building is a way of increasing the number of reputable links from other websites, as search engines see these as a vote of trust and score them accordingly. The more reputable links you have, the more trust and relevance will pass to your website. Quality of those links is the most important signal. If you have poor links and a lot of them, this can be a negative effect on your site. Typical activities of Offsite SEO in Content Marketing, Outreach and Business Promotion along with Digital PR.
Google promotes authority pages to the top of its rankings so it’s your job as the owner of the website to create pages that become authoritative pages. If you need help or guidance on this then Growth Optimization can help. To get a page with authority involves writing content that people find useful or informative. Almost all useful content or something of interest is shared in blogs, twitter, instagram and other social channels. Over time Google picks up on these authority signals and your pages work their way up the rankings.