If you are marketing to your local target demographic then SEO needs to be at the forefront of your mind so your new and existing customers can find your site. You can guarantee at least one of your competitors is using SEO to grow their business.
One thing you can do immediately is claim your Google My Business. if you have not done this already then please do it. This gives you an automatic placement in Google near the top for local services or products you offer. Google My Business
Hiring a local SEO specialist can really help grow your brand within search engines and give that ever needed boost to more traffic and more importantly increased revenue.
DID YOU KNOW?
According to Google, 46% of searches have a ‘local intent’
Anyone in the world with good enough SEO and authority can rank for a search query like ‘how to fix a leaking tap’, when the query has much more intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in your location’.
For these types of local search query, which typically include a location or ‘near me’, search engines understand that what the searcher wants is business suggestions or results based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs). This difference in behaviour and result is precisely why local SEO is important and worth investing in alongside standard SEO