One of the main reasons most business owners who have a website offering their products or services focus on Search Engine Optimization (SEO) alternatively to paid advertising (PPC) is because of the long term benefits it can offer.
SEO (Search Engine Optimization) is the process of improving your website and brands visibility within the search results of search engines like yahoo, Bing and the most popular, Google. Ranking higher makes it easier for your customers to find your services or product.
Search engine optimisation is the core component of your digital marketing strategy and if implemented correctly , it can return huge advancements for your business. Alongside SEO you should be looking at other channels of Digital marketing such as PPC, Web Design, Website UX and social media marketing.
Search engine optimisation is one of the best approaches for small businesses to create brand awareness which in turn will increase your sites traffic. Here are 6 valid reasons why SEO is worth it:
Having a solid SEO strategy can manoeuvre your brand’s position in search rankings and and is a cost effective way to increase your business exposure. I express caution though, not all industries are the same, competition may be greater in the niche your business is in.
With SEO you can. Using the likes of Analytics you can measure your small businesses audience and tailor certain SEO practices to each persona which allows you to accumulate data that offers insight into your visitors behaviour. This is incredibly valuable.
The answer to this question is yes! Search engines are built with complex algorithms incorporated with AI to deliver the exact results people search for. So, if you provide useful content that solves the answer to the visitors question then your small business may give those larger corporate companies a run for their money.
Google look at over 200 rankings factors when ranking a page within their search engine and I have no reason to doubt that. To ensure you rank well does require time to implement the correct strategy to rank accordingly. The long term value of an SEO strategy will pay dividends, it is certainly not something that happens over night.
If you would like to explore the SEO possibilities for your small business website then please do not hesitate to contact us to discuss how we can help.
We have experience in all niches and have implemented successful strategies across all.
How can a small business with limited experience and resources compete with large business domination?
Well search engine optimization is not about how much content you have already out in the internet world, its about knowing what the visitor is really looking for and solving their need, wants or desires.
Here are a few things that you should consider:
You should always be thinking about your Brand and how you are going to provide value to your visitors. Search engines look at Brand and your authority.