Google looks at hyphens in URLs as word separators while an underscore in your url will not be recognized. This means using hyphens makes it a lot easier for Google to figure out what a page is referencing to. Here is an example, a URL containing the phrase “reverse_enginner” would be interpreted as “reverseengineer” instead […]

Over the years we have been told to write “X” amount of words on a page starting at 250 words with as much as up to 5000 words. Why have marketers been advised to write more and more content? Well, they have been told that the more content they write the more improved chance you […]